Tali is a labour of love, founded in 2007 from a passion to celebrate and discover Pakistan’s rich heritage of craft and culture. As a product designer and entrepreneur, I have spent over three decades dedicated to exploring and showcasing our country’s vibrant heritage. 

My journey began with a simple yet profound realisation: the artisans and craftspeople of Pakistan are the guardians of our cultural identity, their skills, passed down through generations, are a treasure trove of tradition and creativity.

At Tali, we believe in fairness, transparency and mutual trust, ensuring that our artisans receive the value they deserve. Today, we work with over 35 crafts across Pakistan and are continuously expanding, aiming to empower more artisans and uplift communities.

As you explore our website, I invite you to experience the story behind each product. Each piece is an ode to the skill and craftsmanship of our artisans. Every purchase supports a family, a community, and contributes to our cultural heritage. 

Thank you for joining us on this journey.